Adverts by zwift

Zwift is a trainer game that enables you to link you turbo trainer up your computer and other devices, letting you ride with other cyclists or runners in a virtual environment. Their main function is the software but they also promote and sell products to enhance the experience. Their marketing is very multi channel and across multiple countries. YouTube is one of the main channels we have been targeted on but they also do have a typical social presence on FB/IG.