Adverts by paria is a London-based cycling apparel brand known for its bold and unconventional designs. Founded in 2016, aims to challenge the traditional aesthetics of cycling gear by incorporating vibrant colors, unique patterns, and streetwear influences. The brand emphasizes individuality and self-expression, setting itself apart from more conservative cycling apparel brands. offers a range of products, including jerseys, bib shorts, jackets, and accessories, all designed with both performance and style in mind. The materials used are high-quality, ensuring comfort and durability for cyclists of all levels. The brand often collaborates with artists and designers, further enhancing its distinctive style.

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paria Retire the beanie; cap game is ­čöą

Our range of headwear for 2024 has now dropped.



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