Passenger clothing are a surf/lifestyle brand with an ethos all about escapism and connecting communities of like-minded values. They also have a strong sustainability message whether it's planting trees or certain product project such as recycled fabrics. Their marketing is similar to many brands that fous on lifestyle branding making use of their environment to inspire their audience.
Charlie from the Passenger team gives us the lowdown on the new Women’s knitwear, made for Escapism and perfect for the changing seasons 🍂
What’s your favourite? Let us know in the comments ⬇️